On Friday 8th March 2009 I, along with a good friend, Celia, attended London Fashion Weekend. This being my first experience of an event like this in London, having previously only attended Birmingham’s Clothes Show Live, I was excited at the prospect of sampling some of this years best designers, the goody bags and being in the tents usually reserved only for the fashion pack.

As I embarked upon the sloping path down to the tent’s entrance I could already see a sea of girl’s dressed in this season’s most publicized trends; wet look leggings with oversized t-shirts and heels. I, personally decided to play it partly safe by wearing a pair of Topshop tailored trousers, rolled up to flood length to expose ankle, Topshop photographic ‘it’ dress of the season, tucked into my trousers, vintage Moschino belt and Emma Cook Spring/Summer ’09 pale green zip ruffle heels.
Celia and I then eagerly made our way to the goody bag desk where we found greatly appreciated snacks, Elizabeth Arden make up and Tony and Guy hair products amongst other delights.

Fashion Weekend shopper in hand we proceeded to the champagne area to lap up our complimentary glass of pink champagne, sure to get us in the shopping mood. After a lap of the downstairs area we proceeded upstairs to sample the clothing delights. With stalls presenting Vivienne Westwood, John Galliano, Luella alongside brands such as Sass and Bide we were not at a loss for choice. Having told myself I was to only purchase one item I limited myself to two Luella garments. At a 70% reduction it would have been a crime not to! I left the clothing shopping area, ready for the ensuing catwalk show, with a Luella Autumn/Winter ’07 dress and cardigan, happy purse and happy heart.

This year, with Fashion Weekend being granted the use of the London Fashion Week catwalks for the first time ever the show promised to be the biggest and best yet.
Louise Roe, the energetic journalist and presenter of VogueTV, opened the show to hordes of excited teenage girls, anxiously perched on the edge of their fashion seats, camera in hand, ready to snap their favoured looks of the upcoming season.
The show took inspiration from cinema, religion and all aspects of popular culture. The trends showcased on the 450-seat catwalk were labeled American Idol, Domestic Goddess, African Queen and Ethereal Nude. Designers shown included Luella, Matthew Williamson, Tommy Hilfiger alongside high street shoe names Kurt Geiger and Office.

As we left the event, sponsored by Elle magazine, I felt myself especially lucky to have been able to access so many respected designers and classic labels in one room. Events such as this not only give one access to retail but to experience a world of it’s own, for one evening anyone can be part of the fashion industry.
London Fashion Weekend 2010 is definitely a recommendation to anyone.

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